Tips for Using a Ring Light for Your Small Business
When you have a small business, you become the bookkeeper, manager, social media specialist, advertiser, producer, photographer and more. While managing all of these aspects, good photography is one of the best ways to promote yourself and your business. Whether you sell products or services, you should take quality photos of your work and share them on online platforms.
Taking photos doesn’t have to be a chore or a struggle. With the right materials, you can have beautiful photos of your work that help grow your business. Having good lighting is one of the most important parts of good photos.
We recommend using a ring light to take photos because of its versatility and ease of use. Ring lights will make your products or subjects stand out and ensure your photos look amazing. Don’t have a ring light yet? The Ilios Beauty Ring was designed to meet the needs of photographers and beauty gurus alike. It simulates natural daylight so your photos will be bright and beautiful. Read on for some great tips aboyt using your ring light to take photos.
Here is an example of a photo taken for Summer Fridays using the Ilios Beauty Ring.
Position Your Subject in Front of the Ring Light
Ring lights are good for high key lighting when you want to illuminate the subject directly. Using the ring light in front of your subject will spread the light evenly and get the best lighting. One way to ensure that your subjects always look their best is to position them in front of a ring light. Ring lights emit a soft, even light that is flattering to all skin tones. This is a simple way to start using a ring light for photography. You don’t have to be fancy with other light sources or backlighting. Make sure the ring light is close enough to the subject but not too close or it will be too bright. When a ring light is used for photography, the results can be truly spectacular. By positioning the subject in front of the light, the photographer is able to create a ring of light around the subject, which can highlight details and add a sense of drama to the photo. Ring lights are also very versatile, as they can be used for both people and product shots. In addition, ring lights can be used in both studio and outdoor settings. By experiment with ring light positioning, you as a small business owner, can create photos that are truly one-of-a-kind.
Check for Reflective Surfaces and Shadows
Capturing the perfect photo can be a challenge, especially when working with reflective surfaces and shadows. One way to overcome this challenge is to use a ring light. Ring lights emit a continuous, even light that can help to minimize shadows and reduce glare. When using a ring light, it is important to experiment with the lighting angle and distance to find the best results. Another way to reduce shadows and glare is to move your light. When taking photos with your ring light, place the subject at an angle so that the light is coming from the side. This will help to create softer shadows and reduce glare. By using these techniques, you can capture amazing photos of reflective surfaces and shadows. This can create some stunning effects, especially if you have a mirror or other reflective surface in the frame. In addition to creating reflections, ring lights can also help to create shadows. By positioning the light behind your subject, you can create a shadow that falls directly across your subject. This can add a lot of depth and drama to your photos, and it's a great way to experiment with lighting. So if you're looking to add some drama to your photos, try using a ring light!
Change the Brightness of the Light
Just because you have the brightest light doesn’t mean you always need it. Sometimes you have a little natural light and don’t need the brightest setting on your ring light. When choosing a ring light, one of the most important considerations is the brightness level. After all, ring lights are designed to provide supplemental or even primary lighting, so it's crucial to select one that will meet your needs. For example, if you're using a ring light for close-up work such as makeup application or detailed jewelry photography, you'll need a light with a high brightness level so that you can see clearly. On the other hand, if you're using a ring light for more general lighting purposes, a lower brightness level may be fine. In any case, it's important to take brightness into account when selecting a ring light.Test out your photos with different settings to see which works at the location and time of day you’re shooting. Invest in a ring light that has different brightness settings. The Ilios Beauty Ring has five easy to use settings so you can adjust to any room or location that you may be shooting photos in.
We hope you love using the Ilios Beauty Ring for your small business. If you take pictures of your products with our ring light, we would love to see them. Share them with us @ilioslighting on Instagram!